SnoMo Days is Alberta’s premier non-profit winter festival, bringing the community together for three action-packed days over a single weekend. Celebrating the season with exciting motorized and non-motorized snow sports, family-friendly activities, and a strong sense of tradition, the festival’s website plays a key role in connecting visitors to event schedules, activities, and essential details.
Approaching its 45th anniversary, the SnoMo Days website struggled to meet modern expectations. It wasn’t responsive across devices, making navigation difficult. Low-quality images, a lack of distinctive personality, and a missing winter aesthetic failed to reflect the festival’s vibrant character. Furthermore, content was disorganized, hindering users from easily accessing schedules, locations, and contact details. A thorough digital refresh was essential to restore the festival’s online presence and truly capture the spirit of SnoMo Days.