Snomo Days

Snomo Days

SnoMo Days is Alberta’s premier non-profit winter festival, bringing the community together for three action-packed days over a single weekend. Celebrating the season with exciting motorized and non-motorized snow sports, family-friendly activities, and a strong sense of tradition, the festival’s website plays a key role in connecting visitors to event schedules, activities, and essential details.

Approaching its 45th anniversary, the SnoMo Days website struggled to meet modern expectations. It wasn’t responsive across devices, making navigation difficult. Low-quality images, a lack of distinctive personality, and a missing winter aesthetic failed to reflect the festival’s vibrant character. Furthermore, content was disorganized, hindering users from easily accessing schedules, locations, and contact details. A thorough digital refresh was essential to restore the festival’s online presence and truly capture the spirit of SnoMo Days.

Snomo Days

As part of a team, I contributed in the following ways:

‍Front-End Design & Development: Created a clean, responsive layout to showcase event details and schedules.
‍UX/UI Design: Designed the homepage and key sections with a focus on usability and engaging visuals.
Content Organization: Structured information to prioritize user needs, such as quick access to schedules and contacts.
Collaboration: Worked closely with the festival president and the Lions Club team to align the website with their vision.
Logo Concept Creation: Proposed new logo concepts to reflect the festival’s spirit, but the team ultimately retained their existing logo to align with pre-existing merchandise.

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Tools & Technologies

Design: Figma (wireframes and prototypes)
Development: WordPress, PHP
Collaboration: Github, Trello, Figma, Teams

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Snomo Days

Snomo Days

Snomo Days

Concept Logo Designs for SnoMo Days
As part of the design process for the SnoMo Days Winter Festival, I developed several graphic logo concepts that aimed to capture the energy and excitement of winter sports and the festival's rich tradition. These logos feature dynamic winter motifs, clean lines, and modern aesthetics, designed to be versatile across both digital and print mediums. The concepts reflect my approach to creating a bold, recognizable brand identity for the event.

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Snomo Days

The improved Snomo website delivered a winter-inspired look that truly captured the event’s seasonal spirit. Interactive pop-ups kept visitors up-to-date with timely announcements, and query loops made event details easy to find at a glance. Custom fields simplified content management, ensuring that information stayed organized and current. With clear contact and volunteer forms encouraging participation, the result was a smoother user experience, increased engagement, and a stronger community around Snomo.